The Emails We Send, and How to Stop Them

Three Kinds of Email

The kind you can stop

The follow-up emails after a free website audit: each one explains a finding from your report, and later ones say what a subscription adds and when a fresh audit can be run. They go only once someone has clicked, tapped or pressed a key on the report page, or scrolled it with a mouse wheel or trackpad, so a mail scanner that only loads the link does not count as opening it. The box on the audit form agrees to them along with the report, and to SiteCandor's newsletter with news and offers. Unsubscribing ends all of them permanently.

The subscription emails you choose

Ranking changes, the monthly audit and the monthly list of keywords you come up for on both plans, and on Pro the site alerts and the weekly summary too. Each one can be switched off on its own, for each site, and switched back on whenever you like.

The kind that always arrives

Your report when it is ready, a sign-in link you asked for two minutes ago, a receipt, a notice that billing failed, a warning before your data is deleted. These are what you just asked for, or what you need to know about your account.

How to Unsubscribe

Every marketing email carries an unsubscribe link. It opens a page with one button, Unsubscribe, and pressing it is honoured immediately. There is nothing else to click and no account needed. It applies to the address it was sent to. Your report links keep working afterwards, and nothing about your subscription changes.

Each subscription email has its own Unsubscribe at the bottom too. It stops that kind of email about that site — the weekly summary, say — and leaves the others running. Above it is a box that says Not interested in this email? Choose which emails you get. That opens all five switches for the site, with no sign-in, so you can keep the ones you want.

Which Emails Are Which

Stopped by unsubscribing:

• The follow-up emails after a free website audit.
• SiteCandor’s newsletter, and any other news and offers.

Subscription emails — each switched off by its own Unsubscribe, or chosen in Email Preferences:

• On Pro: an alert when a Canary Page breaks, and the note when it is fixed.
• An email when one of your tracked keywords moves into or out of the top 3, top 10 or top 100 and has stayed there for two weekly checks in a row.
• On Pro: the weekly summary of what the daily page check saw.
• Your monthly audit, and what changed since last month.
• Once a month, up to five keywords you aren’t tracking yet where our data provider shows your site in the top 20.

Always sent — not stopped by unsubscribing:

• Your audit report when it is ready.
• A sign-in link, whenever you ask for one.
• The welcome message when you subscribe. Its first paragraph is your copy of the payment authorization you gave, and it links our Terms and our refund policy.
• A confirmation each time you move to Pro or add something that raises your monthly bill, with the new monthly total in its subject. It is your copy of the payment authorization for that change.
• Anything else about money — a failed payment, a note when you pause or cancel, another when a subscription ends, and a reminder one week before a pause ends.
• A notice titled “Your SiteCandor payment has been refunded” if the billing address or the card you subscribe with is from the UK, the EU, Norway, Iceland or Liechtenstein, where paid plans are not available.
• Anything about who the account belongs to — a link to confirm a new address, a warning to the current one when a change is asked for, and a note to the old one once it has been made.
• A warning before we delete your history.

What We Never Do With Your Address

We never sell or rent it, and our privacy policy lists every company that receives it. Our business is audits, not your inbox.

If someone else typed your address into the free audit form, the report email ends with I didn’t request this. Pressing it cancels that report’s follow-ups, and the form no longer sends to your address.

A hard bounce stops everything, including the product emails. Marking one of our emails as spam does too, except the sign-in links you ask for and the welcome email when you subscribe, so you can always reach your account. That is what keeps our mail out of everybody else’s spam folder. If you want our email back, contact us.

Choosing Which of These You Get

Subscribers decide each of the five under Settings, in Email Preferences — or, without signing in, from the Choose which emails you get link in any of those emails: when something breaks, when a keyword moves, the weekly summary, the monthly audit, and the keywords you come up for. All five start switched on. Someone you invite to your team chooses their own in the same place: theirs start switched on when they accept.

Turning one off changes nothing about the work. We still check your keywords every week and, on Pro, your pages once a day, and everything we find is on your dashboard either way — the switch only decides what reaches your inbox. The one exception is the keywords you come up for: switched off, that list doesn’t appear on your Rankings page either.

A team member’s unsubscribe link stops that email for them, for that site, and nothing else; yours keeps running.