Free Website Audit
$0
- Your whole site, up to 250 pages
- Your score and every fix, in the order worth doing
- Emailed to you — no account, no card
Pro · $88/mo
The Audit Tells You What’s Wrong. Pro Tells You Whether You’re Winning.
Pro is the subscription for one website, $88 a month. Your keyword rankings, AI mentions, daily page alerts, competitor analysis, keyword research, and a full site audit every month. You read the numbers we measured and the answers we were given, word for word — never a guess dressed up as a measurement.
An audit tells you where you stand once. This is for the year after that.
What you get
The Five Things Pro Does, and What Each One Tells You.
Looking at your own website tells you what it says today. These five tell you what is changing, and how you compare with the businesses you are up against.
Rankings — where you come up in Google’s results
You pick the searches that matter to your business — “emergency plumber tacoma” — and every day we look up where your site comes in Google's results for each one. Your dashboard opens on a 7-day average, because a position that wobbles three places overnight has not really moved — and the raw daily numbers are one tap away when you want them.
- You pick up to 50 searches, and you can change which ones whenever you like.
- You can switch from the seven-day average to the day-by-day numbers in one tap.
- Your history keeps growing, so next spring you can see where you were this week.
Presence — when someone asks AI for a recommendation
Every week we put the questions your customers ask — “who is the best plumber in Tacoma” — to five places where people get AI answers. We ask ChatGPT, Claude, Gemini, and Perplexity directly. The one we cannot ask is Google's AI Overviews — the AI answer Google writes above its own search results — so we run your question as a Google search and read what it says. We record whether your business came up. Most businesses start at zero. The point is knowing — and seeing who gets named instead. We never make an answer up: you read what the assistant actually said, word for word.
- You write up to 30 questions, and every week we put every one of them to ChatGPT, Claude, Gemini, and Perplexity and run every one as a Google search to read Google's AI Overviews. That is all five of them, every time.
- We keep each answer word for word, so you read exactly what was said.
- You also see which businesses were named when yours was not.
Protection — a daily check that emails you when something breaks
Software we call the canary checks your key pages once a day. If one stops loading, or quietly starts telling search engines to skip it, you get a single email: what changed, what it costs you, and the likeliest cause. It reaches you while the fix is still easy.
- You pick up to 25 pages, and the canary — named for the bird miners took underground as an early warning — looks at every one of them once a day, at the same time each day.
- You get one email when something breaks, and silence the rest of the time.
- You also get a record of every problem it found, the day it started, and the day it was fixed.
Progress — what changed on your site since last month
Every month we run the full audit again and show you what changed since last time — what you fixed, what appeared, and what is still outstanding. You get the list itself, not a number, so you can see exactly what moved.
- We run the full audit again every month, reading up to 250 pages with the same checks as the free website audit.
- You get one email listing what you fixed, what appeared, and what is still outstanding.
- Your score is tracked month by month as well, so you can see the direction alongside the detail.
Competitors — what you can learn from them
You pick one of your tracked keywords, and we show you its top results. Pick up to three and we read them beside your page, measured the same way on the same search. Where one of them is ahead, you see it as a fix you can make, not a scoreboard. You get 100 analyses a month, and each one is saved for as long as you're subscribed.
- You pick a keyword you track, and we show you the top results for it.
- Pick up to three of them and we read those pages beside yours — the same measurements on both sides, with what to do about each difference.
- You get 100 analyses a month, and every one is saved for as long as you're subscribed.
We won’t promise you rankings. We’ll tell you the truth about them, every day.
See What Pro CostsThe rhythm
How a Month With Pro Goes.
Day one
Your first full audit runs
We read up to 250 pages of your site and email you when it is done — within a day. That is the same audit anyone can run for free, and it is where every later “what changed” is measured from.
Every day
Your rankings and your key pages get looked at
Overnight we look up where you come in Google for each search you picked. We also look at your key pages once a day, at the same time each day. We are checking that each one still loads, and that no setting has appeared on it asking Google to leave it out of the results. If one breaks, you get an email that day.
every week
The assistants get asked
We put your questions to ChatGPT, Claude, Gemini, and Perplexity and keep every answer word for word. Every site has its own day of the week for this, so the answers always come from the same point in the week — your dashboard says which day yours is.
Every Monday
Your weekly email arrives
A short summary of your site: either all quiet, or a short list of the problems still outstanding, with how many days each one has been there.
Every month
The whole audit runs again
You get one email showing what you fixed, what is new, and what is still outstanding — the list itself, not a number.
What Pro Measures, and What It Refuses to Guess.
Every refusal below is something other tools will happily sell you. Each one has a reason, and the reason is written underneath it.
What We Measure
Where you come up in Google, for searches you chose
A position on a results page is a fact on the day we look, and we look every day. You get the number and the date beside it.
What AI assistants said, word for word
We keep the answer itself rather than a score derived from it, so you can read it and disagree with us.
What is on your pages, and what changed
Your own site is the one thing we can read completely. Everything we score comes from it, and we show you the page each finding came from.
What We Won’t — and Why
We can’t see your backlinks
Backlinks are links from other websites to yours. They sit on other people’s sites, so your own pages do not list them. Companies sell that data; we would be reselling a guess.
We can’t tell you how many visitors you get
Visitor numbers live in your own analytics, where they are real. Everything sold as a traffic “estimate” is somebody’s model of your business, and handing you one with a decimal point on it would make a guess look like a measurement.
We won’t promise you a place in Google
Search engines do not publish how they rank, so nobody can promise a position — and anyone who does is selling something. We tell you where you stand and what moved; we do not claim to have moved it.
We won’t tell you the moment your website goes offline
We look at your key pages once a day, so we catch a page that is still broken when we look. We would not catch the ten minutes your site was down at 3am and came back before morning. Checking a site minute by minute is a different product, and other companies sell good cheap ones.
From a Real Report · Demo Site
Pro Runs the Full Audit Every Month. Here Is What One Finding Looks Like.
This is what one finding looks like: the problem in plain words, why it matters, and the fix written out. Do it yourself in a few minutes, or send it to whoever looks after your site.
Search result description
- What we check
- We check whether the two sentences Google can show under your link are there, and the right length.
- Why it matters
- It’s your two-sentence pitch in the search results — Google writes its own snippet for many searches, but yours is the version it reaches for first.
- The fix
- Write a two-sentence summary that sells the page, in its meta description The short summary in a page's code that search engines often show beneath its headline in the results. — one line, in your own words. Keep it under about 160 characters so the whole summary shows in the results.
Pricing
Pro Is $88 a Month. Here It Is Beside the Free Audit.
Pro
$88 /month
- Your Google rankings, checked every day
- What AI says about you, asked every week
- Your page beside the top results for your keywords — 100 competitor page analyses a month
- The full audit again every month — and we write to you when something breaks
Pro covers one website. Each extra one is $44/month with its own searches, assistant questions, key pages and competitor analyses, on the same bill — half price, because we only have to get to know you once. Running more than a few sites? Write to us.
Questions
Fair Questions About Pro, Answered Straight
Why Subscribe to Pro When the Audit Is Free?
Run the free audit and you learn what is wrong with your site today. That is worth knowing, and it is all a single report can tell you: it cannot say whether the fixes worked, whether last Tuesday's update broke something, where you come up in Google this week, or how your page compares with the top results for your keywords. Pro answers those, and it runs the same full audit again every month on its own — so you are not choosing between them.
What Does the Canary Actually Check?
You give it up to 25 pages that matter — your home page, the ones that take bookings or calls, your main services, the products you sell most — and it looks at them once a day, at the same time each day. It writes to you when one of them stops loading, when a setting appears on it asking Google to leave it out of the results, or when the title people read in search results goes missing or changes. That setting is a line called “noindex”, and it usually arrives by accident: a new version of a site goes live with the switch still on from testing, where hiding the site was the point. It stays quiet about small score movements and about things you already know, because an email that is not worth reading teaches you to ignore the one that is.
Can I Pause Pro Instead of Cancelling?
Yes — for up to three months, and you keep everything we have already collected for you. If it’s the only site on your bill, nothing is charged while it’s paused. If you have several, pausing one takes that site’s share off your bill — the others keep running, and you keep paying for those. Everything scheduled stops while you’re paused — the daily checks, the weekly AI answers, and the monthly audit — and starts again the day billing does. Each site can be paused once every 12 months, counted from the day the pause starts — a short pause uses it up just the same. You can resume early or cancel instead at any time, and our help centre sets out the pause rules in full.
What If I Have More Than One Website?
One subscription covers one website, with all of the limits above. Each extra website is $44 a month and gets its own full set — 50 searches, 30 questions, 25 key pages and 100 competitor page analyses a month — on the same bill and the same dashboard, half price, because we only have to get to know you once.
What If I Change My Mind After I Subscribe?
You can cancel at any time and Pro runs to the end of the period you have paid for. Cancelling and asking for your money back are different things, and Pro is refundable as well: the most recent charge is refundable if requested within 7 days of that charge. Our refund policy sets out that window, and the terms for every other product we sell.
Start Pro, or See the Work First.
$88 a month for one website, and you can cancel any time. If you would rather see what we produce before you pay for it, the free website audit reads your whole site and costs nothing.