Billing, Pausing and Cancelling

What Is on the Billing Screen

Open Billing from the menu down the left of your dashboard. It is an account-level screen: it covers every website you have with us, not the one you happen to be looking at. Going down the page:

1. Four figures across the top: your plan, what your bill comes to a month, how many sites it counts, and the date of your next invoice.
2. Your Plan. Each line on your bill — the plan and any extras — with what it costs a month, the total, and the button to change plan.
3. Card and Invoices. One button, Manage card and invoices, which opens Stripe in a new tab — that is where your card already lives.
4. Your Sites. Every site, whether it is running, paused or cancelled, with Pause or Resume and Cancel on its row, or Restart once it is cancelled — Cancel subscription under them when your bill covers more than one site — and Add Another Site underneath, for putting another website on the same bill.
5. Add-Ons. The extras a Pro bill can buy — keywords, AI questions and editor seats — with how much you use of what you have, what each costs, and a button to add more.

What the Plans Cost

Essentials — $25 a month

One website, 150 tracked keywords and 10 AI questions, and one free viewer on your team. It renews each month until you cancel it.

Pro — $88 a month

Up to 5 websites on one bill, sharing 500 tracked keywords and 50 AI questions between them, with Canary Pages and competitor page analyses for every site, and 3 free viewers. It renews each month until you cancel it.

Each Pro website beyond 5 — $10 a month

On the same bill and the same dashboard, sharing the bill's keywords and questions. Sites up to 5 cost nothing extra.

You can add another website from Add Another Site on your Billing screen. Up to 5 sites it changes nothing on your bill; beyond that it shows what the rest of this month costs before you confirm, and your billing date never moves. Essentials covers one site, so adding a second means upgrading first. If you hold more than one subscription with us, write to us from the Help page in your dashboard or through the contact form and we will sort it out.

Changing Plan

Your Plan on the Billing screen has the button for the other plan. Upgrading to Pro shows what the rest of this month costs before you confirm, and is charged straight away; if your card is declined, nothing changes.

Switching to Essentials happens straight away, with the unused part of this month taken off your next invoice. It is only possible once your account already fits Essentials: one site on the bill (paused ones count), no more than 150 keywords and 10 AI questions, at most one person on your team including invitations, and no editor seats or add-ons. If anything is over, the button lists it, and nothing is deleted for you.

Editor Seats

People you invite from Team in the menu can view the sites you share with them for free — up to 3 on Pro, and one on Essentials. Editors can also change a site’s keywords, AI questions and other settings. On Pro, each editor seat is $20 a month, up to 10: you buy the seat, then invite someone into it.

A seat is a line on the same bill as your sites, so there is still one charge a month. Add editor seats, under Add-Ons on the Billing screen, shows what one more costs today and what your bill becomes before you confirm. Dropping one takes it away straight away and lowers your next invoice, with no refund; adding it back within the same month costs nothing. You can’t drop a seat while an editor is using it — make someone a viewer (which needs a free viewer seat), or remove them, first.

Pausing a site changes nobody’s access. When a site is cancelled or removed, its editors become viewers of it.

More Keywords and Questions

On Pro, Add-Ons on the Billing screen adds to what your sites share: 250 more tracked keywords for $25 a month (up to 4), or 10 more AI questions for $10 a month (up to 5). Each shows what the rest of this month costs before you confirm. Dropping one deletes nothing: anything over the new limit stays saved, and the pages say which keywords or questions are not being checked until you trim the list.

Card and Invoices

Card details, invoices and receipts live with Stripe rather than with us — your card is already there, and we would rather not hold a copy of anything we do not need. The Card and Invoices section has one button, Manage card and invoices, which opens Stripe in a new tab, where you can change the card and download invoices. Cancelling is on the Billing screen itself — see below.

Pausing

If you are having work done on the site, or a quiet season, you can pause billing for 1, 2, 3 months — up to 3 — from the Billing screen: press Pause beside the site under Your Sites. The button tells you the exact date billing resumes before you press it, because “paused until 15 November” is a different decision from “paused for three months”.

• If it’s the only site on your bill, nothing is charged while it’s paused. On Pro with several sites, the others keep running and the bill stays the same, unless you have more than 5 running — then pausing one takes one extra-site charge off. Whichever applies, it resumes on the date shown.
• Each site can be paused once every 12 months, counted from the day the pause starts — a short pause uses it up just the same.
• Your history and settings stay exactly as they are — nothing is archived and nothing has to be set up again.
• Everything scheduled stops while you’re paused — the weekly rank checks and AI answers, the monthly audit, and on Pro the daily page checks — and starts again the day billing does. A three-month pause means three audits you do not get.
• You can resume early from the same screen at any time.

Cancelling

Cancel from your Billing screen: press Cancel beside the site under Your Sites, and the confirmation says exactly what happens before you confirm it. When it is the only site running on your bill, that cancels the subscription, and the confirmation also asks your main reason for leaving — answering is optional. It takes effect at the end of the period you have already paid for, so you keep the dashboard until then rather than losing it the moment you press the button — and until then, Keep my subscription under your sites takes it back.

The one exception is cancelling while your first charge is still refundable under our refund policy. The confirmation then says so: that charge is refunded in full, the subscription ends that day, and there is nothing to take back.

While other sites on the bill keep running, Cancel removes just that one: it stops that day and the others carry on. Your bill changes only if more than 5 sites are running — then each one removed takes a $10 extra-site charge off, and the unused part of this month comes off your next invoice. To end them all at once instead, press Cancel subscription under the list: every site keeps its checks to the end of the paid period, then stops.

After that, your history is kept for 90 days in case you come back, and then deleted.

Paused, Cancelled or Deleted

Paused

The checks have stopped, everything is kept, and it all resumes on a date you chose. What you are charged meanwhile depends on your bill — see Pausing above.

Cancelled

Nothing more is checked or charged for the site once it ends, and its history is kept for 90 days. Restarting it from your billing page within that time keeps the history; if the restart is a new subscription, its settings, such as its keywords and AI questions, start fresh.

Deleted

The site's history is deleted at the end of those 90 days unless it has come back. Until then, you can download the ranking history of the keywords on its list and a summary of each month's audit from its Settings, under Data Exports.