Refund Policy

Subscriptions, Billed Monthly

The first charge, taken when you subscribe, is refundable if requested within 7 days of that charge. Later charges are not refundable, including charges for anything added after you subscribe, such as extra sites, editor seats and add-ons. This policy does not limit any refund or other remedy that the law gives you and does not allow to be excluded, such as the consumer guarantees under the Australian Consumer Law where that law applies.

Refunding the first charge cancels the whole subscription at the same time, including every site on it, so no further charges are made. Cancelling the whole subscription within 7 days of the first charge refunds that charge in full, and the subscription ends that day. You can subscribe again at any time.

If we end a subscription for a reason other than a breach of our terms or a disputed charge, or stop offering it, the unused part of what you paid is refunded. If we change, pause or replace a feature because a company we get rankings, search volumes or AI answers from changed, limited or stopped what it provides, and that takes away something material that you pay for, you can cancel, and the unused part of that month is refunded.

Paid plans are not available in the UK, the EU, Norway, Iceland or Liechtenstein at the moment. A subscription bought with a billing address or a card from one of them is ended at once, and its payment is refunded in full.

On Pro, you can remove one site from your billing page and keep the rest. The first 5 sites are included in the Pro price and each site beyond them is $10 a month, so removing a site while you have more than 5 takes one of those charges off the bill, and the unused part of the billing period for that site comes off your next invoice as a credit. With 5 sites or fewer, removing one changes nothing on the bill. Moving from Pro to Essentials credits the unused part of the period the same way. Any credit still unused when your subscription ends is not paid out.

Removing an editor seat or an add-on takes it off your bill straight away. Nothing is refunded or credited for the rest of that billing period, and your next invoice is lower.

A billing mistake, such as a duplicate charge, is not a refund under this policy. Tell us and it is put right separately.

Free Website Audit

The website audit is free. There is nothing to refund.

How to Request a Refund

Reply to any email from us, or use the contact form, and say which charge you mean. No justification is required. Within 7 days of the first charge, cancelling the subscription on your billing page refunds that charge without a request.

Method and Timing

Refunds are issued to the original payment method. We usually initiate a refund within one business day of the request. Card networks then take a further 5–10 business days for the money to appear on your statement; that part is outside our control.

What a Refund Does to Your Access

A refund ends what it refunded. Refunding the first Essentials or Pro charge cancels the subscription that day, and its checks stop. Like any cancelled subscription, its dashboard stays open to read for 90 days, and then its history is deleted, unless the law requires us to keep it or we need it for a legal claim.

Cancelling without a refund is different and is unchanged: access runs to the end of the period you have paid for, and we keep your history for 90 days in case you come back.

These terms sit alongside our terms. Our privacy policy explains how we handle personal data.