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Pricing

Round numbers. No tricks.

The free audit tells you where you stand. Essentials or Pro keeps telling you.

Free Website Audit

$0

See where you stand today.

Get my free audit
  • Your whole site, up to 500 pages
  • Your score and every fix, in order
  • Emailed to you, with no account or card

Essentials

$25/month

It checks one site every week.

Start Essentials
  • One website
  • 150 keywords tracked weekly
  • 30 keyword research lookups a month
  • 10 AI questions asked weekly
  • The full audit every month

Pro

The full picture

$88/month

It covers up to 5 sites, with every tool we make.

Start Pro
  • Up to 5 websites
  • 500 keywords, shared across your sites, tracked weekly
  • 100 keyword research lookups a month, shared across your sites
  • 50 AI questions, shared across your sites, asked weekly
  • Key pages checked daily, email when one breaks
  • 100 competitor analyses a month per site
  • The full audit every month, every site

Pro add-onsExtra website $10/mo+250 keywords $25/mo+10 AI questions $10/moEditor seat $20/mo

Paid plans are not available in the UK, the EU, Norway, Iceland or Liechtenstein at the moment.

Side by side.

Free Website Audit$0Essentials$25/moPro$88/mo
Pages the audit readsUp to 500Up to 1,000Up to 1,000 a site
How often the audit runsOnceEvery monthEvery month
Websites1 per audit1Up to 5, then $10 a month each
Rankings on Google, desktop + mobileNot included150 keywords, weekly500 keywords shared across your sites, weekly
Keyword suggestionsNot includedFor your siteFor each site
Keyword research lookupsNot included30 a month100 a month, shared across your sites
What AI assistants say about youNot included10 questions, weekly50 questions shared across your sites, weekly
Competitor page analysesNot includedNot included100 a month per site
Daily key-page checks + alertsNot includedNot includedUp to 25 pages a site
What changed since last monthNot includedEvery monthEvery month
People who can see your dashboardNot includedYou and 1 viewerYou and 3 viewers, plus editor seats
If you change your mindIt’s freeCancel anytime, or pause up to 3 monthsCancel anytime, or pause up to 3 months

Every keyword is checked on desktop and mobile Google and counts once. Our subscription terms cover renewal, cancelling and refunds in full.

What to know before you buy.

What do I get from the free audit?

We read up to 500 pages and give you a score out of 100 and a list of fixes, most important first, from broken links to images that slow phones down. It costs nothing and arrives by email.

How long does it take?

It takes about five minutes for a 300-page site, and about ten at the 500-page limit. We read at most three pages a second, so the audit doesn’t slow your site down.

Do I need to install anything?

No. We read your site from the outside, the way a search engine does, so there is no plugin, no tracking code and no login to set up.

What if the audit finds nothing useful?

Then a short list is good news, and it cost you nothing. The report also lists what you’re already doing right.

How do Essentials and Pro differ?

Both check your Google rankings and what AI says about you every week, re-run the audit every month, and include keyword research. Essentials covers one site, with 150 keywords, 10 AI questions and 30 keyword lookups a month. Pro covers up to 5 sites, with 500 keywords, 50 AI questions and 100 keyword lookups shared across your sites, plus daily page checks and competitor analysis.

Will you tell me whether ChatGPT cites my site?

The free audit doesn’t, because it only reads your site. Asking the assistants every week is what Essentials and Pro do.

Not sure yet? Start with the free audit.