What Happens After You Subscribe

What Happens the Moment You Pay

Your payment goes through and your account sets itself up in the background. A welcome email arrives with a link into your dashboard. There is no password to choose — the link signs you in.

Check the website address on that welcome screen before anything else. If it is wrong — a typo, or the wrong one of two sites you own — change it yourself on the Settings tab, once a billing period. It is far cheaper to fix in the first minute than after a month of results have piled up against the wrong site.

The Two Things We Need From You

Two parts of the subscription cannot start until you have told us what you care about, and both live in your dashboard:

• The keywords you want to be found for. Up to 150 phrases on Essentials, or 500 shared across your sites on Pro, on the Rankings screen. Every keyword is checked on desktop and mobile Google and counts once. Nothing is looked up until at least one is saved. How to pick them.
• The questions your customers ask an assistant. Write your own; for a local business with its town set, add the ones we suggest from the keywords you save. How the questions work.

On Pro, one more is worth doing in the same sitting but is not holding anything up: your Canary Pages, which is what the daily page check looks at.

What Runs, and How Often

Everything below runs on its own from here on.

• Weekly rank checks — the keywords you pick, checked in Google on desktop and mobile every week on your site’s own day; pick yours today and the first results land tonight.
• Weekly AI answers — ChatGPT, Claude, Gemini, and Perplexity asked your questions through each company’s API and Google’s AI Overviews read for each, with every answer kept for you to read, every week on your site’s own day — your dashboard names the day. Write your own questions; for a local business with its town set, we suggest some from your keywords.
• Daily page checks (Pro only) — your Canary Pages looked at once a day, at the same time; we write when a check finds something new.
• A full monthly audit — up to 1,000 pages per site re-checked every month, with one email on what changed, what got fixed, and what’s still open.

The two you will be waiting on are the audit, which arrives within a day, and the assistant answers, which land on your AI day.

When Your First Results Arrive

Your first full audit runs within a day and you get an email when it is done. That is the one that reads your whole site and gives you a score and a list of what to fix, in order.

Rank positions start appearing after the first check, which runs tonight once you have saved keywords; after that they are checked once a week, on the same day each week, and the dashboard names the day. A single check moves for reasons that have nothing to do with your site, so look for a direction held over several weeks. The assistant answers arrive on your AI day — the first one after you save questions.

On Pro, the page check emails you when it finds something new. A quiet inbox says nothing either way: it is not a clean bill of health, and it does not mean the check has stopped. The Alerts screen shows you what it looked at and when, whether or not it found anything.

If the Welcome Email Doesn’t Arrive

If the welcome email has not arrived within ten minutes, check your spam and promotions folders first — a message carrying links and a receipt lands there more often than in the main inbox.

You can get into the dashboard without it: the sign-in page emails a fresh link to the address the subscription is under. If neither works, write to us from the Help page inside your dashboard — that message arrives from your account, already verified.